Tag Archives: beer

about Snow, the best selling beer in the world

Now that we’re on the subject of drinking, I came across this CNN article about the best selling beer in the world. Apparently it not my home town’s Heineken, nor is it any of the American bestsellers Coors, Bud or Miller. It’s not even Tsingtao, the brand that I thought was would have a good shot at the number 1 since it’s consumed by a large share of the people in China.

None of that. The best selling beer is a Beijing-based lager by the name of Snow. Apparently, it’s a big hit in mainland China. And that helps in generating volume for sure. And for as far as taste goes, it sounds like it doesn’t do under for the aforementioned American ‘classics’: “I think it’s light, crisp and refreshing. Very good as an initial thirst-quencher. But to be honest, once you have a couple of them, you’d tend to go for a heavier beer.”

why the popularity of craft beer skyrocketed

Today I visited the American Beer Classic, a Chicago craft beer festival that hosted over a 100 breweries that offered us samples of their famous, and less known brews. I think (I mean, try to recall what beer #1 tasted like when you’re ready to take on beer #30) my favorite was Uinta’s Hop Notch IPA. And not just because of the name, although that definitely helped.

But what made craft beer gain in popularity so much? According to a WSJ report, a tax deduction originally set off the revolution in American “craft” beer. It led to a surge in the number of U.S. breweries from a few dozen to more than 2,300 today and turned home-brewers into seasoned beer makes such as Ken Grossman of Sierra Nevada and Sam Calagione of Dogfish Head.

Well, I don’t remember ever paying less for a craft beer than for a rice-blended lager, but I sure am happy that these guys are around. Cheers!

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Another aptly named IPA

about the beer brick

‘Our’ Freddy Heineken was not just beer brewer, he also actively thought about solutions for the littering issues his bottles caused. Okay, his stackable beer bottle didn’t quite make it to the market, but you got to commend him for his efforts:

“Mr. Heineken’s idea came after a visit to the Caribbean where he saw two problems: beaches littered with bottles and a lack of affordable building materials. The WOBO became his vision to solve both the recycling and housing challenges that he had witnessed on the islands.”

Heineken.wobo.brick.bottles

“The final WOBO design came in two sizes – 350 and 500 mm versions that were meant to lay horizontally, interlock and layout in the same manner as ‘brick and mortar’ construction. One production run in 1963 yielded 100,000 bottles some of which were used to build a small shed on Mr. Heineken’s estate in Noordwijk, Netherlands.”

that PBR is indeed the ultimate hipster beer

Yes, I’ve lived in Williamsburg for a while. And yes, I’ve had my fair share of PBRs while I was there. (And yes, I’m still drinking them.) I mean, it’s just as good, or as shitty –depending on whether you are a PBR glass half full or half empty person– as any other American peer. Plus, it’s cheap. So why not?

But, our dearest Pabst Blue Ribbon does have that perception of being a hipster beer. And now there’s no way of denying that anymore: startup Locu researched the cheap beer market and concluded that PBR is indeed the ultimate skinny-jeans-and-handle-bar-moustache beer. So like it or not, but it seems to be official.

Read more about the research over at Forbes.